It’s a question that’s been asked many times before. Music promotion is a process of marketing music through various channels and techniques. It’s designed to help artists reach their goals in increasing brand awareness, expanding their fan base and selling more music.
While the definition may be simple enough, the whole process of music promotion can be extremely overwhelming. There are a lot of different channels and techniques to take advantage of. When you try to utilize them all at once, it’s easy to get lost in the process.
To help you navigate this confusing mess, here is a list of the most important ways you can promote your music.
1. Your Music
Music promotion starts with your music. Without quality music or a unique and engaging experience, no one will care to listen to what you have to say. Therefore, the most important factor in promoting your music is to make sure it’s top notch.
The quality of your music is one of the biggest factors that determine whether you’ll succeed in this industry or not. If your music isn’t up to snuff, don’t expect anyone to listen to it. It doesn’t matter how hard you try, or how great your music promotion efforts are.
If you’re looking for a way to start improving the quality of your music and experience, check out How To Make Better Music. It will guide you through the whole process of making better music that will help you stand out from the crowd.
2. Social Media
In today’s world, social media is one of the most powerful platforms to promote your music and brand online. Artists who know how to use social media correctly can leverage it to their advantage by creating a large fan base and increasing their online presence.
There are many different social media channels and platforms you can use to promote yourself as an artist. But the two biggest ones that everyone should begin with are Facebook and Twitter. They’re both powerful marketing tools that can be used to reach a much larger audience than you could ever dream of.
If you’re looking for a way to take full advantage of social media, check out How To Use Social Media To Promote Your Music. It will teach you how to use Facebook and Twitter the correct way so that you can get more fans and followers.
3. YouTube
YouTube is the second biggest search engine in the world after Google. It’s also one of the largest video sharing sites that can help you promote your music and brand to a massive audience.
While social media is great for connecting with fans on a personal level, YouTube is better suited for sharing content with them. It’s a great way to share behind-the-scenes footage, music videos and live performances with your fans.
YouTube has become the go-to platform for artists to promote their music online, so you should definitely start using it today.
If you’re looking for a way to promote your music and brand on YouTube, check out How To Promote Yourself As An Artist On YouTube. It will show you how to use YouTube’s video platform to get more views and subscribers.
4. Music Blogs
Music blogs are an important part of the music industry because they can help you get more exposure for your music. They’re a great way to reach people who are interested in similar genres of music and create brand awareness through people who may not know you yet.
By getting your music featured on a well-known music blog, you can increase your fan base significantly and potentially sell more music.
There are many different blogs you can get your music featured on. But the best ones to start with are some of the most popular:
5. Music Festivals & Events
Playing live shows is an important part of promoting your music. It’s a great way to build a following, connect with fans and sell more music as well.
There are many different live shows you can play to promote your music. But the best type of show to perform at is a music festival or event. Not only do they give you an opportunity to perform in front of a large audience, but they also give you the opportunity to meet new fans and sell more music.
There are many different music festivals and events going on throughout the year.
6. Music Reviews & Interviews
Getting your music reviewed by a well-known publication or blog is an excellent way to promote your music. Not only does it help build brand awareness, but it also gives you the chance to get more exposure and sell more music.
There are many different publications and blogs that review music on a regular basis. But the two biggest ones are Pitchfork and NME. Both of these sites are extremely popular and well known for reviewing music.
While they’re both great outlets to get your music reviewed, Pitchfork is the best one to start with because it gives you more exposure and has a larger audience.
7. Apple Music & Spotify Playlists
The biggest digital music stores around are iTunes and Spotify. They’re both great platforms for music promotion because they give you an opportunity to reach new fans by getting your music featured on curated playlists.
Many popular blogs, publications and radio stations curate playlists with their favorite songs of the moment. These playlists can be a great way to share your music and promote yourself to a new audience.
8. Radio Programming
Radio is one of the oldest forms of media that still exists today. It’s a great way to reach people with your music, because radio stations have an extremely large audience and listener base.
There are many different radio stations you can get your music featured on. But the most popular ones include BBC, CBC and Triple J. These three radio stations are the most well known in the world.
9. Record Labels & Music Management Companies
Record labels and music management companies are two of the most important entities in the music industry. They can help you get your music heard by hundreds of millions of fans, and promote it to people all over the world.
A record label is a company that signs artists to a recording contract. It gives them the resources they need to create their own albums, merchandise and music videos. And it gives them the ability to sell their music to a much larger audience than they could on their own.
A music management company is a separate entity that represents artists in various ways. By working with a music management company, you can get your music promoted and distributed to many different outlets